Digital Marketing Specialist Job Description Template
Our company is looking for a Digital Marketing Specialist to join our team.
Responsibilities:
- Email Marketing – Enhance & amplify email communications, driving eCommerce revenue and engagement across the SAI Global Infostore;
- Contribute to a high performance marketing team. Be a strong team player and empower those around you to do their best work;
- This could be through looking at digital analytics, customer segmentation or working with the studio team for the creation of digital assets;
- Build strong relationships with suppliers ensuring DGC is achieving maximum cost efficiencies;
- Proactively identify new channel opportunities for DGC;
- Managing requests through Jira;
- Working with Head of Marketing to continually optimise the digital strategy to drive leads, traffic and performance for ecommerce;
- Email marketing using Marketo or Vision6 (similar tools are fine);
- Prepare and implement marketing strategies and activity that drives engagement across DGCs digital footprint;
- Develop audience segmentation and strategic targeting of customers;
- Reviewing and reporting on campaign and website analytics;
- Proofing written content for any spelling, punctuation or grammar issues;
- Manage the FY 19/20 Gas Marketing budget;
- Manage the end-to-end campaign strategy and campaign plans in conjunction with the Marketing team and Communications Advisor;
- Experience with performance marketing, data analysis and analytics tools.
Requirements:
- Solution oriented;
- Agile with a can-do attitude must be willing to roll sleeves up to get the job done;
- Experience in content creation;
- Excellent copy-writer can write to the required brand style;
- Experience in leadership and management skills;
- Excel experience.