Marketing Communication Manager creates, implements, and oversees communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Manages the research and development of content for publication of products. Being a Marketing Communication Manager creates informative and timely content. Manages information dissemination. Additionally, Marketing Communication Manager oversees the preparation of presentations and/or speeches. May require a bachelor’s degree in marketing or public relations. Typically reports to a head of a unit/department. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 – 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Marketing and Communications Manager Job Description Template
Our company is looking for a Marketing and Communications Manager to join our team.
Responsibilities:
- Develop and execute appropriate internal communications via Workplace or other channels;
- Use analytics to measure, evaluate and report against goals and performance of digital marketing activity and plans;
- Co-manage the database and fundraising and communications records;
- Manage volunteer Social Media team to create and distribute content;
- Communicate with Board Members and Partners to achieve strategic objectives;
- Delegate tasks to and provide support for volunteers, if necessary, in order to conduct marketing campaigns;
- Support organisational business development through the creation of resources and materials;
- Coordinate monthly e-newsletters and write pieces as necessary;
- Lead the creation of content and collateral for use across multiple channels (copy, graphics, video);
- Planning and executing all local product launches, local and regional trade shows and other events;
- Ensuring brand compliance of all local activities;
- Identifying trends and interests of local audiences to provide inputs to global agenda setting;
- Identifying regional and local communication needs to support the development of the local business to meet targets;
- Writing and publishing regular e-news and print articles on organisational progress and activities;
- Plan and implement campaigns to increase revenue and take up of products from existing and new customers.
Requirements:
- Enthusiasm for working agency-side;
- A strong sense of aesthetic and ideally, graphic design skills;
- Experience working successfully alongside sales and business development team to drive inbound marketing success;
- Understanding of the digital / social landscape;
- Experience in business development, partnerships or sharing impacts of social change;
- Comfortable with the networking and events side of marketing;
- Experience managing events;
- Minimum 3 years’ experience in a similar role;
- Technical knowledge across a wide range of tech platforms and willingness to learn;
- Experience in creating social media strategies and using platforms such as Linkedin, Twitter and scheduling platforms such as Hootsuite;
- Understanding of social media trends;
- Experience communicating with people of all levels;
- Experience in a multi-faceted marketing role, including events, content, social, internal and external comms and brand management;
- 3 years experience in a similar role, brand or agency side (ie: publicity, marketing, communications;
- Ambitious, passionate and a strategic thinker.