Head of Marketing Job Description Template
Our company is looking for a Head of Marketing to join our team.
Responsibilities:
- Provide marketing vision and thought leadership for the company globally;
- Share learnings, best practice and campaign results to constantly raise the bar across the organisation to deliver best-in-class marketing;
- Lead and grow a well-integrated marketing team;
- Develop and implement marketing strategy, in close collaboration with the Sales and Product teams;
- Engage and support our channel partners with onboarding, training, support etc;
- Leverage data and analytics to make more informed decisions, report on success and learnings, and refine best practices for the company;
- With our sales team, contribute to analysis of market dynamics and trends, customers, partners and competitors;
- Project manage the growth strategy;
- Develop and execute our E-Commerce strategy to optimise the performance of our websites;
- ID key trade events globally and manage trade show execution;
- Promoting the value and story of the product and service both internally and externally;
- Measuring, reporting and optimizing the customer journey as it relates to product and service feature adoption and usage;
- Provide leadership, development and motivation to the team and agencies;
- Supporting the continual improvement of all marketing touch points so that our customers receive a compelling experience and become fans of our brand;
- Identify key trade events globally and manage trade show execution.
Requirements:
- Recent experience in creating and producing diverse and relevant marketing collateral;
- Capability to effectively manage multiple projects simultaneously and work well in a cross-functional team environment;
- Self-starter detail and task oriented, highly organized, with a customer-oriented attitude;
- Experience in growing a technology startup into a global market leader;
- Demonstrated capacity for developing and leading marketing strategy;
- An interest in industrial innovation and technologies, with demonstrated experience in taking new and technologically advanced products to the market;
- Demonstrated ability to build and maintain marketing automation programs, including nurture emails, lead scoring, and lead attribution;
- Demonstrated customer relationship management experience;
- Experience with driving marketing collaboration outcomes with channel partners;
- Able to occasionally travel domestically and internationally for trade shows and help impact channel partnership engagement and programs;
- Superb analytical skills; demonstrated success using data to make decisions that deliver results. Proficiency in Microsoft Excel is a must;
- Committed people leader, with experience building high-performing teams;
- Passion for changing the future of fashion.