Newly created role, tailored career plan, learning & development programs
Health & wellbeing programs, hybrid, and flexible working
Collaborative culture with a genuine commitment to sustainability and community

Head of Loyalty | Kew, Melbourne
We are currently looking for a Head of Loyalty to drive both the evolution and execution of our new and established Omni programs across our three Iconic Brands – Bonds, Sheridan and Bras n Things.

This newly created role is equal parts strategic, commercial and analytical.

Crucial to success is your ability to manage revenue and gross margin against spend and to understand customer behaviour data and draw opportunities from the insights. A curious and customer-centric mindset is fundamental, along with a deep expertise in cross functional internal engagement.

Key responsibilities include:

Embedding the programs in all facets of the business
Driving member growth
Increasing member engagement and retention
Leading the return on Loyalty across the three business units

Essential for your success is:

Proven experience in end-to-end CRM and loyalty program management with a customer centric approach
Ability to work across multiple initiatives with effective stakeholder and time management
Strong analytical and data-driven mindset
Experience with CRM teams and technical workflows.
Excellent leadership, communication and collaboration skills
Familiarity with retail, e-commerce, digital marketing, and data insights
Prior experience managing a P&L for a business or brand minimum 5 years
Proven experience in planning and execution of growth-based initiatives for different consumer segments

What's in it for me?

Amazing working culture, structured training & development programs, genuine internal career pathways … love coming to work!
Huge staff discounts! Enjoy up to 50% across all brands in the Hanes portfolio … we're talking about huge savings on Bonds, Champion, Sheridan, Bras N Things, Berlei, Jockey – and more!
Sample sales and extended family and friend's discounts
Wellness Programs – regular free skin checks, flu shots, remedial massages, Employee Assistance Program, fresh fruit delivered on-site and 2 wellness days/year
Access to awesome perks, including corporate discounts, novated car leasing, Parental Leave Program
“Summer Fun” – take advantage of a days leave every fortnight, in addition to your leave allowance, during the summer months and make the most of the sun!
Established and committed LEAN organization offering on-going training to all employees
Genuine commitment to global sustainability

Who are we?
Hanes Brands Australasia is home to some of Australia's most iconic brands, and we are proud to be part the US powerhouse Hanes Brands Inc, one of the world's largest manufacturer and marketer of basic apparel brands.

We have 18 brands in our HBA portfolio, including Bonds, Champion, Berlei, Jockey, Sheridan and Bras N Things, and a few offices across Australia and New Zealand. Our Head Office is in Kew, Melbourne; we have multiple sites in Sydney, offices in Auckland and factories in China. We're a household name delivering beautiful comfy products that Aussies just love. And with six hugely successful e-commerce sites, an extensive and rapidly growing store network, amazing and well-established wholesale partnerships and a growing international presence, the future is looking bright!

Cultivating a diverse and inclusive workplace
At Hanes Australasia we value an inclusive and diverse environment in line with our purpose of creating the fabric of a better life for our People and Planet. Our recruitment decisions are based on the key essential needs and requirements of each role, and candidates are selected based on their unique experience, strengths, and characteristics. We encourage you to talk to us about how we can accommodate and provide support for employees with disability, illness, or injury, including: flexible working hours, allocating minor duties to another person, assistive technologies and additional training and support. For more information, please email us at accessibility@hanes.com. For any non-related accessibility enquiries please direct these to careers@hanes.com

Express your interest by selecting APPLY NOW and upload your CV. We look forward to hearing from you soon!