Digital Marketing and eCommerce executive Job Description Template
Our company is looking for a Digital Marketing and eCommerce executive to join our team.
Responsibilities:
- Build the capability, and deliver targeted activity based on customer purchase behaviour;
- Explore opportunities to increase traffic to the website through paid and unpaid initiatives while adhering to brand values;
- Lead change and continuous improvement programs across the customer database, integrations, and tools retargeting;
- Oversee key digital marketing projects and website improvements that support the overarching brand image and business growth strategy;
- Manage the marketing budget and forecast to drive new customer growth;
- Set KPI benchmarks from analytics and competitive analysis;
- Management of SEO function and resource;
- Regularly review competitive websites in terms of product range, marketing initiatives, & functionality and customer offerings;
- Develop and implement online customer acquisition and retention strategies;
- Monitor sales, stock and gross margin report by category & fit for review.
Requirements:
- Analytical thinking: Ability to analyse, investigate and interpret financial data and information;
- Minimum 3+ years experience in an eCommerce or Digital Marketing role;
- Retail experience is preferred;
- Have a strong understanding of brand and tone of voice;
- Be forward-thinking, working on present-day strategy as well as preparing for the rapidly evolving future of eCommerce;
- Technical knowledge and understanding of eCommerce platforms and eCommerce plugins;
- Quick to build industry-specific insights, particularly when it comes to Social Media and Digital innovation;
- Demonstrated experience in developing online strategy and development road maps;
- Relevant cross-functional experience (marketing, digital agency, advertising, project management).