Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)

Client Information

The Client is a Queensland-based business dedicated to helping adolescents and adults with autism, ADHD and other social challenges to make and keep friends and learn important social skills through fun and relaxed small-group sessions both online and in-person.

Job Description

• Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.

• Write and publish weekly SEO-optimized blogs on Squarespace.

• Create graphics and short-form content using Canva.

• Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.

• Repurpose video content into social posts, short clips, blogs, and emails.

• Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.

• Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.

• Manage and update the Squarespace website, landing pages, forms, and general content.

• Perform SEO, including on-page optimization and monitoring search performance.

• Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.

• Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.

• Prepare recommendations based on marketing and lead-generation data.

• Research relevant industry/business awards and assist with applications.

• Plan and launch marketing campaigns around the January, May, and September intakes.

Must Haves

• 3+ years of hands-on digital marketing experience, preferably in a small business or agency environment.
• Extensive GoHighLevel experience, especially building automations and workflows.
• Proven experience managing Google Ads and Meta Ads campaigns with measurable results.
• Excellent written English for blogs, emails, advertisements, and Australian audiences.
• Strong organizational skills, attention to detail, reliability, and ability to work independently.
• Ability to own marketing outcomes and report results honestly.
• Required technical experience with:
- GoHighLevel
- Email marketing & automations
- Claude / AI-powered content creation
- Canva
- Google Ads
- Meta Ads
- YouTube
- Facebook, Instagram, LinkedIn, TikTok
- Basic video editing
- Squarespace
- SEO
- GA4
- Google Tag Manager
- Analytics and reporting

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 5 Mbps to 15 Mbps
· Up to date computer system with a minimum of Windows 8 or Mac OS X
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.