Brand, Communications & Partnerships Manager

After more than five decades in the industry, Wilson Parking is recognised as the market leader in the field of car park asset management in Australasia. We take pride in the fact that the car parks under our management are maintained to the highest standards and that we deliver the highest level of parking efficiency to ensure that our valued customers are provided with a seamless parking experience. Being a part of our team means living our core values of: Care – People, customers and communities matter. Integrity - We do what's right, not what's easy. Accountability - Ownership is every person's responsibility. Innovation - Change that adds value.

ABOUT WILSON PARKING:

Join Wilson Parking for more than just a job. You'll be part of Australia’s top Parking Operator, where we prioritize our people and customers, pushing industry boundaries with innovation. Whether it's pioneering online booking services or our award-winning app, we're committed to making parking seamless in every city. Our pride lies in our technology, car parks, and exceptional service, but above all, in our inclusive team culture. Join us for comprehensive training, personal development plans, and the opportunity to thrive in one of Australia’s leading organizations.

ABOUT THE ROLE:

• Full-time permanent position.
• National role
• Sydney CBD working location.
• Competitive Salary

As our Brand, Communications & Partnerships Manager, you'll play a pivotal role in shaping and elevating the Wilson Parking brand across Australia. You'll lead the development and execution of innovative brand and communication strategies that strengthen our market presence, engage our customers and employees, and support our commercial growth. This is a hands-on role where you'll bring strategy to life—driving impactful internal and external communications, managing creative and media agency partnerships, delivering sponsorship and partnership initiatives, and championing our corporate social responsibility programs. If you're passionate about building brands, creating meaningful connections, and delivering high-quality campaigns that make a real business impact, we'd love to hear from you.

DUTIES & RESPONSIBILITIES:

• Lead and evolve the Wilson Parking brand, ensuring consistency across all customer, partner and employee touchpoints.
• Develop and deliver engaging internal and external communications that support business initiatives, product launches and organisational change.
• Manage media relations, public relations, reputation management and crisis communications.
• Build and manage strategic partnerships, sponsorships and community initiatives that strengthen brand awareness and deliver commercial value.
• Lead Corporate Social Responsibility (CSR) programs that enhance employee engagement and reinforce Wilson Parking's brand and values.
• Partner with senior leaders to develop communication strategies that support transformation, stakeholder engagement and business growth.
• Manage creative, media and PR agency relationships to deliver high-quality, commercially focused marketing and communication outcomes.
• Monitor campaign performance, brand health and partnership effectiveness, using insights to drive continuous improvement.

ABOUT YOU:

• Proven experience in brand, communications or marketing, ideally across B2B and/or B2C environments.
• Demonstrated success managing creative, media or PR agencies and delivering integrated marketing campaigns.
• Experience developing and managing strategic partnerships, sponsorships or community engagement initiatives.
• Excellent communication, influencing and stakeholder management skills, with the ability to build strong relationships across all levels of an organisation.
• Commercially minded, with the ability to balance brand integrity with business objectives and negotiate successful outcomes.
• Experience collaborating cross-functionally with teams including Product, Marketing, Customer Success and Operations.
• Tertiary qualifications in Marketing, Communications, Business or a related discipline.
• Experience using CRM, marketing technology (MarTech) platforms and AI tools to enhance marketing and communication outcomes.

If you are interested in this opportunity, click on apply and submit your resume today! At Wilson Parking, we are building a workforce that is representative of the community we protect. We welcome people from diverse backgrounds and are committed to supporting our Aboriginal and Torres Strait Islander Peoples with employment and career opportunities. We have an inclusive culture where innovation and teamwork are encouraged. If you wish to make a positive change in your community, contact us today.