Marketing Automation & Data Specialist

Compare Club helps Australians make clearer decisions about their everyday financial needs. We use automation, data and personalisation to deliver timely, relevant customer experiences — and we’re looking for a technically minded Marketing Automation & Data Specialist to help power that behind the scenes.

This role is ideal for someone who enjoys working across SQL, HTML/CSS/JS, APIs, Liquid, customer data and customer engagement platforms. You’ll be the person who ensures our customer journeys run smoothly, accurately and consistently across systems and channels.

What You’ll Do

• Support customer journeys by validating data signals, journey logic, personalisation rules and fallback behaviour.
• Help teams understand what customer data is available and how it can be used safely and effectively.
• Build and maintain technical components such as in‑app messages, interactive prompts, feedback forms and personalised content blocks.
• Use SQL to check audiences, exclusions, payloads, events and key journey fields.
• Troubleshoot data, APIs and system logic when journeys don’t behave as expected.
• QA journeys across triggers, timing, rules, suppression, links, tracking and personalisation.
• Support reporting inputs, tagging logic and data quality checks that help teams understand performance.
• Maintain clear documentation of journey logic, data fields, event usage, payload examples and known issues.

What You Bring

• 2–4 years in automation, CRM, customer engagement, data support or technical CX roles.
• Confident with SQL for querying, validation and troubleshooting.
• Working knowledge of HTML, CSS and JavaScript.
• Experience with APIs, webhooks or data sync processes.
• Experience with platforms like Braze, Salesforce Marketing Cloud, Iterable, Klaviyo or similar.
• Strong QA discipline and attention to detail, especially around logic, data and edge cases.
• Understanding of customer journeys, personalisation, consent and suppression rules.

Bonus Points: Braze, Hightouch, Snowflake, Intercom, Twilio, CDPs, reverse ETL tools, interactive content experience, Tableau/Looker/Power BI.

Who You Are

• Curious, practical and eager to understand how systems and data shape customer experiences.
• Logical problem solver with strong attention to detail.
• Comfortable working independently and explaining technical issues clearly to non‑technical teams.
• Proactive, self‑motivated and customer‑first in how you think about automation and data.