Senior Digital Content and Channels Advisor

Senior Digital Content and Channels Advisor (Invest Victoria)

• Salary: $116,413 - $140,849 (Plus Superannuation)
• Fixed term role: 2 years
• Usual hours of work: Full time (flexibility may be available)
• Usual work location: 121 Exhibition Street, Melbourne CBD (flexibility may be available)

The Role

The Senior Digital Content and Channels Advisor reports to the Senior Manager, Marketing - Invest Victoria, and is responsible for planning, developing, delivering and evaluating high-quality content across Invest Victoria's owned social and digital marketing channels to support investment attraction, business engagement and brand objectives.

The role translates complex policy, industry and investment information into clear, accurate and compelling content for domestic and international investment audiences. It provides specialist advice on content strategy, digital channels and performance, working closely with internal stakeholders to ensure messaging is consistent, investor-focused and aligned to government priorities.

As a member of the Trade, Global Engagement, International Education and Migration branch, you will have the opportunity to contribute to projects by making a meaningful difference to Victoria's investment outcomes.

Main Accountabilities

• Develop and deliver investor-focused content across owned channels and lead the end-to-end content lifecycle, including planning, drafting, editing, approvals and publishing.
• Manage the day-to-day publishing across key Invest Victoria digital channels (websites, social media and eDMs), and work with the Manager Marketing to develop and implement digital strategies and plans to meet the business needs.
• Apply SEO, analytics and platform insights to improve reach, engagement and content performance and monitor channel performance and provide insights and recommendations to inform continuous improvement.
• Produce and deliver a diverse range of quality marketing plans and collateral for both domestic and international audiences as required.

The Team

The position of Senior Digital Content and Channels Advisor (Invest Victoria) forms a part of the Trade, Global Engagement, International Education and Migration Branch within the Industry, Trade and Investment Group.

The Trade, Global Engagement, International Education and Migration Branch connects Victoria to global opportunities. We do this by building the export capability of Victorian businesses, connecting Victorians to global trade opportunities through our international network of 23 offices, promoting our world class industry capabilities to international audiences and seeking to attract and retain the best global talent. We take a leadership role for global engagement across Government and advocate for the best policy settings for Victoria to be globally competitive.

The Client and Digital Engagement team manages the Study Melbourne, Global Victoria and Invest Victoria brands and implements client engagement initiatives including campaigns, partnerships and events to promote trade, investment and international student services, programs and projects. The role sits within in this team.

About You

We are looking for an enthusiastic, adaptable, and experienced team member and strongly encourage diverse candidates to apply, including Aboriginal and Torres Strait Islander people, people from multicultural backgrounds, LGBTI and people with disability.

You will bring your demonstrated experience in managing digital channels (websites, social media and eDMs), including the ability to set clearly defined objectives and priorities, plan and manage workload and schedules, reviewing, prioritising, and adjusting as required.

Your expertise in content strategy and management, information architecture, user experience and interaction design, performance measurement/analytics and compliance with digital standards ideally within government, economic development, international business, investment, or a related environment will enable you to continue towards the objectives of the team.

Further Information

For a confidential discussion, please contact Jehanne Lielnors, Marketing Manager, on ***email_hidden***.

The Department is committed to creating and maintaining a child safe organisation. We have zero tolerance of child abuse and are committed to taking the necessary steps to protect children from harm by adopting a preventative, proactive and participatory approach to child safety in accordance with the Child Safe Standards.

Successful candidates will be required to undergo a National Police Records Check prior to commencing employment with the Department. For further information on the position, please refer to the attached position description.

Please note: We are committed to inclusive recruitment. If you require an adjustment to participate in any stage of the recruitment process or have a particular requirement to be communicated with by either telephone or email only, please notify the DJSIR Talent Acquisition Team on View phone number on australia.jobradars.com, or via email at View email address on australia.jobradars.com with the position number in the subject line.

How To Apply

Please click the ‘Apply Now' button. As part of the application process, you will need to provide a copy of your resume and a cover letter addressing the key selection criteria outlined in the position description.

Applications close at 23:59pm on 7 June 2026 .