HEAD OF MARKETING | MELBOURNE - FASHION & LIFESTYLE BRAND

The Opportunity
Our client, a fast-growing Sydney fashion brand, is looking for an ambitious, commercially minded Head of Marketing to lead the next phase of its growth.

This is a senior leadership opportunity for a passionate fashion marketer who knows how to build a brand, create cultural relevance and translate creative ideas into measurable commercial results.

Reporting to the leadership team, you'll own the overall marketing strategy across brand, digital, e-commerce, social, content, CRM, partnerships and customer acquisition — both strategic and hands-on, working closely with creative, e-commerce, product and commercial teams.

Location: Melbourne
Employment: Full-time
Salary: $220K + Super

Interested? Email your CV to ************************ or apply via the link for a confidential discussion in the new year.

*Only suitable candidates will be contacted in relation to their application.

Hiring Consultant: Kelly Pike

Job Code: *******

Please note that only those applicants who fit the brief will be contacted in relation to their application.

RESPONSIBILITIES +

Brand & Marketing Strategy

• Develop and execute the brand's overall marketing strategy and annual/seasonal plans
• Define brand positioning, tone of voice and customer proposition
• Build brand awareness, customer acquisition and retention across all touchpoints

Digital & E-Commerce

• Lead paid social, performance marketing, SEO, SEM and email acquisition channels
• Partner with e-commerce to drive traffic, conversion and revenue
• Own the marketing budget and ROI across all channels

Social, Content & Creative

• Lead social strategy, content and campaign concepts across platforms
• Oversee shoots, creative production and content calendars
• Manage creative partners, influencers and agencies

Customer & CRM

• Drive customer acquisition, engagement, retention and lifecycle marketing
• Use data and insights to grow repeat purchase and lifetime value

Team Leadership

• Lead, mentor and grow a high-performing marketing team
• Manage agency and external partner relationships

Commercial Leadership

• Translate commercial priorities into marketing strategy
• Report on marketing and commercial metrics to senior leadership

REQUIREMENTS +

• 8+ years' marketing experience, with senior leadership experience
• Strong background in fashion, retail, lifestyle or consumer brands
• Proven track record executing integrated marketing strategy across digital, social, e-commerce and CRM
• Strong commercial mindset with demonstrated ability to deliver measurable growth
• Excellent brand, content and storytelling instincts
• Experience managing teams, agencies and significant budgets
• Strong analytical skills and stakeholder management