Performance Marketer

Performance Marketer (Growth Strategy) - Global (Remote) - Full-time

Your Future Role

Blue Sense Digital is seeking a driven, analytical, and commercially minded Performance Marketer (Growth Strategy) - a hybrid operator who can both execute and think at a financial and strategic level.

This is a full-time, remote role!

As a Performance Marketer or Growth Strategist, you will manage high-performing eCommerce accounts end-to-end. You will be deeply embedded in paid performance - building and optimising campaigns, analysing results, and identifying growth levers - but your real edge will come from your ability to connect marketing activity to commercial impact.

You will work across Meta, Google, and other digital ecosystems to drive measurable growth. You will interpret performance through a financial lens (LTV:CAC, contribution margin, aMER) and use forecasting, testing, and creative insight to unlock scalability.

This client-facing role is for you if you are someone who thrives in ownership, embraces complexity, and wants to evolve from an exceptional performance marketer into a strategic growth operator.

Your Future Employer

Blue Sense Digital exists to produce better financial outcomes for $10M - $500M+ DTC brands.

We offer an integrated performance marketing and growth advisory service, combining data, finance, and creative strategy into a single growth system

Primarily, we gear our attention around scaling new customer acquisition profitably through paid media.

To produce better financial outcomes, we believe that it's important to pursue technical excellence, diversity of thought, and remarkable collaboration.

And, to understand:

→ The economics of a successful eCommerce business,

→ The interplay between marketing, finance, and operations, and

→ Advanced media buying, data science, and financial modelling

We've:

→ Generated more than $500M in online sales,

→ Managed $100 million dollars in ad spend, and

→ Earned the trust of over 200+ brands from around the world

Our core values (ownership, heart, curiosity) mean the world to us. 

We value technical excellence, commercial acumen, and remarkable collaboration - and we are looking for someone who wants to bring all three to every client and every conversation.

Growth & Development

At BSD, you'll build real commercial skills as a growth operator.

→ 6-Week Apprentice-Style Onboarding Program

Covers advanced paid media, financial literacy (LTV:CAC, contribution margin, forecasting), testing frameworks, and intro to data science/incrementality.

→ Weekly Coaching 1:1s

Accountability, coaching, and transparency with your Team Leader on goals, KPIs, priorities, and blockers, geared to your growth and career.

→ Weekly Technical 1:1s

One-on-one development across the capabilities we score: paid media, creative strategy, growth strategy, financial acumen, and decision-making.

→ Weekly Group Training (Critical-Thinking Round-Tables)

Live sessions with the Lead Strategist round-tabling real client constraints, diagnosing the true bottleneck and pressure-testing solutions together.

→ Structured Mentoring & Leadership Access

Direct access to senior operators, still active in the work, for coaching across decisions, communication, and commercial thinking.

→ Live Exposure to 8- & 9-Figure Consumer Brands

You'll manage serious media, and learn how capital really compounds at scale.

→ Ongoing Learning & Guest Seminars

Regular sessions with internal leaders and external operators covering paid media, eComm strategy, creative performance, and DTC growth trends.

→ Access to Proprietary BSD Tooling

Including P&L-integrated performance dashboards, forecasting tools, and structured experimentation.

→ Career Progression Based on Competency, Not Tenure

Get rewarded for impact, not time served. Real responsibility = real upside. Your journey runs from Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist → Portfolio-Wide Roles - based on demonstrated commercial impact, ownership, and strategic influence.

→ Quarterly Career Conversations & Bi-Annual Reviews

Formal checkpoints to assess progression and map your development, so it's never an afterthought.

→ Remote-First with Flexibility

Work from anywhere, with APAC-friendly hours, paid time off, and deep trust.

→ Annual Global Retreat (most recent, Cape Town) + Online Team Connection

We're remote, but never disconnected.

Primary Responsibilities

→ Plan, launch, and optimise high-performing Meta and Google campaigns aligned to each client's commercial model and targets.

→ Drive creative performance - analyse and diagnose creative, brief high-performing assets, and keep the pipeline flowing against fatigue and scaling goals.

→ Forecast using contribution margin, aMER, and LTV:CAC to guide client investment decisions.

→ Own commercial outcomes across your portfolio - connect performance and financial data into clear insights, and adjust when off-track.

→ Flag blockers, risks, and churn signals early with context and urgency - see the problem before the client does.

→ Deliver insights-driven reporting (written and video) tied to P&L, with clear recaps and next steps.

→ Maintain a financially literate understanding of each client's model, constraints, and positioning.

→ Measure incrementality and identify compounding-growth opportunities via trends, attribution, and conversion data.

→ Collaborate with Ad Ops and Creative to test and iterate; share learnings, tools, and failures openly.

→ Come prepared to your weekly 1:1s and round-tables - challenge assumptions and sharpen how you solve constraints.

Qualifications, Skills & Experience (by Career Stage)

Associate Performance Marketer

→ 0-2 years of experience in paid media or digital marketing, ideally in eCommerce

→ Familiarity with Meta and/or Google Ads interfaces and ad formats

→ Demonstrates understanding of core performance metrics like CTR, CPA, ROAS, and AOV

→ Can implement campaigns or make edits when guided by clear instructions or SOPs

→ Actively seeks feedback and coaching from more experienced team members

→ Comfortable navigating Ads Manager or Google Ads with support

→ Pulls creative performance data (hook rate, hold, CTR) and flags what's working or fatiguing

→ Demonstrates attention to detail, asks clarifying questions, and learns quickly

→ Shows early interest in commercial outcomes and how ads affect business performance

→ Reliable, responsive, and eager to grow technical capability in execution and analysis

Performance Marketer

→ 2–4 years running Meta and Google Ads for eCommerce brands

→ Comfortable working within predefined campaign structures and SOPs

→ Understands core paid media metrics (CTR, CPA, ROAS, AOV) and what they represent

→ Experience optimising campaigns under supervision (e.g. creative swaps, bid tweaks)

→ Has received coaching or feedback on how to manage campaigns to a performance goal

→ Can follow pacing guides and deliver on tactical tasks with reliability

→ Completes creative audits to template and reads results against benchmarks with support

→ Demonstrates strong written communication skills with internal teams

→ Brings a growth mindset and is excited to deepen commercial and strategic skillsets

Growth Performance Marketer

→ 3-6 years of paid media experience in eCommerce, including Meta, Google, and TikTok Ads

→ Experience building campaign structures independently using platform best practices

→ Demonstrated ability to identify emerging performance issues and suggest solutions

→ Has run small-scale tests (e.g. creative or bid tests) and iterated based on data

→ Runs creative, offer, and concept tests independently, and briefs assets to close clear gaps

→ Exposure to core financial concepts like contribution margin and CAC payback

→ Can participate in client calls and provide context on results with some autonomy

→ Experience working across multi-channel accounts and offering insights on performance

→ Proactive communicator who flags issues early and suggests next steps

→ Eager to expand financial fluency and contribute more to strategic direction

Senior Performance Marketer

→ 4-7 years experience managing high-spend eCommerce campaigns ($80k+ monthly)

→ Able to independently design and evolve campaign architecture based on data trends

→ Proven ability to diagnose performance issues (e.g. auction dynamics, creative fatigue)

→ Experience owning testing roadmaps and prioritising for profit impact

→ Strong fluency in financial KPIs like LTV:CAC, MER/aMER, payback periods, and margin

→ Has contributed to budget planning and media mix decisions across large accounts

→ Demonstrated success in scaling campaigns using creative, geo, or offer levers

→ Turns creative analysis into a testing thesis and prioritises briefs by profit impact

→ Trusted by clients and team to make strategic decisions with minimal oversight

→ Comfortable leading client conversations and presenting rationale with confidence

Growth Strategist

→ 5+ years experience managing multi-channel, 7-9 figure eCommerce portfolios

→ Proven track record of driving measurable business outcomes through strategy, not just execution

→ Advanced financial literacy: comfortable with LTV modelling, forecasting, and contribution margin

→ Proven ability to translate performance data into growth strategy and financial outcomes

→ Has led strategic conversations with senior client stakeholders and/or founders

→ Demonstrated ability to map offer, channel, and cashflow levers into an integrated growth plan

→ Experience solving complex growth challenges involving platform, funnel, or product dynamics

→ Owns the creative learning system - ties creative gaps to the account's growth constraint and margin

→ Confident working within the client's commercial reality (stock, cashflow, seasonality)

→ Trusted to lead high-value accounts independently and deliver results end-to-end

Additional Experience is a Plus

→ Clear grasp of eCommerce unit economics, LTV:CAC dynamics, and how marketing spend impacts margin

→ Exposure to broader performance channels (email, SMS, affiliate)

→ Experience implementing and QA'ing advanced tracking across platforms

→ Strong copywriting instincts, particularly for hooks and offer communication

→ A working knowledge of CRO principles and customer decision psychology

→ Strong internal prioritisation instincts - understands urgency vs importance and acts decisively

→ Experience managing concurrent tasks/projects while maintaining QA discipline and delivering consistent outcomes

Most Important Tasks (MITs)

→ Own heart-led client service - treat every interaction as BSD's standard, understand each client's goals, and add value beyond scope.

→ Take extreme ownership of issues and risks - flag blockers early with context, and connect daily actions to commercial outcomes: performance, margin, pacing.

→ Bring incessant curiosity and initiative - learn aggressively, ask sharp questions, and check your work rather than rushing.

→ Operate as a reliable, high-trust teammate - communicate clearly, hit deadlines, help proactively, and receive feedback openly.

→ Communicate with clients clearly and on time - prepare for every call, follow up with recaps and next steps, and stay composed in hard conversations.

Key Performance Indicators (KPIs)

Partnership

→ Hold 100% individual monthly client retention; raise churn signals early with next steps.

→ Acknowledge urgent messages fast, deliver all SLAs (update videos, calls, insight messages) on time, and pace to documented budgets.

→ Maintain client sentiment ≥ 7 across your portfolio.

Portfolio

→ Onboard 4 paid ads clients by end of quarter, all touchpoints on time, and hold your portfolio-size expectation.

People

→ Contribute meaningfully to daily team calls; submit weekly 1:1 agendas and clear admin on time.

Progress

→ Complete training modules with real implementation; apply TL & Strategist feedback with measurable improvement.

The successful applicant will be someone who consistently demonstrates our core values, and upholds our service delivery standards

Our Values

→ Extreme Ownership | We assume complete responsibility for nearby outcomes

→ Incessant Curiosity | We work with humility, always seeking to understand

→ Passion & Heart | We care for extraordinary interactions, we are sincere and direct

Behavioural Success Factors

→ Puts Clients First - takes personal responsibility for the client experience and works to their goals.

→ Drives the Outcome - identifies blockers early, plans and prioritises, connects daily actions to results.

→ Creates Great Results - seeks support early, checks the work, and owns the quality of what ships.

→ Supports and Develops Others - offers help, shares learnings, and receives feedback openly.

→ Earns Client Trust - communicates clearly, prepares properly, and follows up with recaps and next steps.

Technical Success Factors

→ eCommerce Paid Media - campaign execution, data interpretation, optimisation, and platform fluency.

→ Creative Strategy - creative analysis, diagnosis, and reporting, plus briefing and pipeline management.

→ eCommerce Growth Strategy - funnel, offer, channel-mix, and scaling strategy.

→ Financial Acumen - strategic metrics, budget planning, profitability analysis, and commercial context.

→ Decision-Making & Autonomy - how much you own, and how independently you own it.

Our Hiring Process

1. Application Review
2. Initial Interview: Share your goals, get an insight into our culture, and explore alignment
3. Technical Interview: Real scenarios to demonstrate your strategic thinking & technical fit
4. Culture Fit Interview: A deeper assessment of values, mindset, and working styles
5. Offer: Align on role expectations, growth pathways, and long-term success